RPI is committed to excellence in providing qualitative, integrated, media-leveraged, Latino marketing communications programs, at the heart of its corporate mission. RPIs most unique feature is its track record of tying-in promotional marketing efforts with the corporate sales quotas at the retail and end-user level.

RPI is among the most unique and innovative publishing, promotional media and events marketing firms in the US serving the Latino community. The firm targets US based, Latino audiences and corporations with exciting media leveraged event promotions that deliver Latino consumers and a healthy “return on investment” for their corporate sponsors and media partners. RPIs events marketing programs also seek to promote and expand on the positive and growing image of the Latino community.

In 1992, CEO/Publisher Ralph Paniagua, introduced VIVA New York Magazine to the NY market’s busy media fray. VIVA New York was the first bilingual magazine of its type in the nation. Inserted into the New York Daily News, the magazine is now in its 10^th year of rousing success. Due to its bilingual format, VIVA was instantly applauded, by its bilingual, English, and Spanish-dominant Latino readership. Today, VIVA is New York’s ‘number one’ Latino publication and boasts an audited monthly circulation of over 450,000 and readership of over 1 million. The success of VIVA later lead RPI to create a cultural lifestyles events division which now offers events sponsorship opportunities in New York and throughout the country’s top Latino markets by population.

In 1993, RPI introduced Latino Baseball and subsequently, Latino Boxing Magazines. These titles quickly captured the ‘hearts and souls’ of many Latino sports fans, by documenting the history of Latinos in the sports of Baseball and later Boxing. The success of Latino Baseball Magazine, presented RPI the opportunity to create and offer corporate sponsorship packages for events such as the Hispanic Heritage Day at key US major league baseball stadiums and the Hispanic Achievement Awards program, now in its 14^th year, honoring excellence in education. It also gave RPI the ability to purchase the worldwide broadcast rights to the Dominican winter league baseball broadcasts and the ‘crown jewel’ of Caribbean baseball: the Caribbean World Ser4ies (CWS). In the CWS, teams from throughout Latin 

America consisting of many Major League US players, compete in some of the best baseball the game has to offer.  This season, Fox Sports World will broadcast 50 regular Caribbean regular-season and World Series games throughout the US and Latin America.

Following its Latino Baseball model RPI then applied it to showcase the best Latino talent in the professional boxing world by publishing Latino Boxing Magazine. In conjunction with this publication RPI worked jointly with HBO and the event promoters to secure selected sponsors to benefit from the huge promotional values available in all HBO Boxing events such as the De La Hoya vs. Trinidad bout in September 1999. The fight was a ‘boom’ for its sponsors, who took full advantage of the fights regional, national and global reach. Among these were: GTE, Verizon, Western Union, Puerto Rico Telephone, Gillette and others. Because of its success and recognition with Latino Boxing, RPI is now working directly with HBO and Showtime cable networks, both of which have crowned their sports programming with professional boxing. Both networks depend on RPIs Latino marketing knowledge and savvy when it comes to boxing.

The commercial success and growth of these programs have allowed RPIs events division to expand its own growth by entering the special cultural events marketing genre serving Latinos. The division gives the corporations interested in providing products and services to this burgeoning $500+ billion market with events in New York, Miami, Los Angeles, and Chicago. RPIs event offerings include the Tropical Music Festival at the South Street Seaport and Orchard Beach in NY, the Tropical Music Festival in Miami and L.A.’s Tordeada Musical Summer Series at Placita Olvera.

In 2003, RPI’s growth will continue via additional broadcast, promotional and sports programs such as the Caribbean World Series model. While delivering new and innovative events that meet the demand of corporate America, RPI will continue to present and promote a positive image of the Latino community.