PRODU FastFWD: Innovation, the key to Mexico and LatAm at Cannes Lions
MIAMI, FL — July 29, 2021 — (LATINX NEWSWIRE) — This special edition of the PRODU FastFWD monthly report for July 2021 delves into the details that led to the success of Mexico and Latin America in the most recent edition of the Cannes Lions festival. Diego Wallach, CCO of Publicis WW Mexico; Jorge Carrera, …
MIAMI, FL — July 29, 2021 — (LATINX NEWSWIRE) — This special edition of the PRODU FastFWD monthly report for July 2021 delves into the details that led to the success of Mexico and Latin America in the most recent edition of the Cannes Lions festival.
Diego Wallach, CCO of Publicis WW Mexico; Jorge Carrera, EDC of Leo Burnett WW Mexico; Natalia Benincasa, CCO of Wunderman Thompson Argentina; Thor Borresen, VP of Marketing at Anheuser-Busch InBev Colombia; Juan Pablo Alvarez, Creative Director of Ogilvy Colombia & Andean; Juan Ciapessoni, co-founder and Head of Innovation at The Electric Factory Uruguay; Tony Waissman, CCO of HOY Latinoamérica; Rodrigo Figueroa Reyes, founder and CCO of FCB&FiRe; Juan Isaza, Strategic Planning / Innovation VP at DDB Latina, and Sebastian Tarazaga, CCO of Wunderman Latin America, give their insights about the Festival.
Diego Wallach detailed the impact that the "Seguimos Hablando" (We Keep Talking About) campaign, winner of the Grand Prix for Good, had on society. "Through technology we managed to draw the attention of the authorities regarding a fundamental problem such as the threat that journalists face every day in Mexico," he said.
For Jorge Carrera, with the awards of 2021 edition, there are already 6 consecutive years in which the agency has been able to stand out in the festival. "This shows we are on the right path and proves that innovation is the most efficient route to achieve results for our clients."
Thor Borresen, referred to the keys that, according to him, led to DraftLine Colombia becoming the first agency "in-house" to win a Grand Prix in Latin America. "The differential aspect of Tienda Cerca to achieve this important award is its strong sense of innovation and social transformation".
Finally, Rodrigo Figueroa, Juan Luis Isaza and Sebastian "Patán" Tarazaga, talked about their experience as part of an unprecedented (completely virtual) jury at the most important advertising festival in the world.
View report here
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