'Celebrate Tito Puente' Continues in New York City

— A spectacular concert at the Palladium Times Square serves as a tribute to the King of Latin Music's enduring legacy —

NEW YORK — November 21, 2023 — (NOTICIAS NEWSWIRE) — The celebration of Tito Puente's centennial continues to resonate as "Celebrate Tito Puente" adds another thrilling chapter to its series of events. This time, it's the heart of New York City that will pulsate with the infectious rhythms and enduring legacy of the legendary Tito Puente.

After a captivating series of events in Puerto Rico that spanned from September 25 to October 8, 2023, "Celebrate Tito Puente" now extends its mission of honoring the King of Latin Music's remarkable contributions to Latin music with an extraordinary concert at the iconic Palladium Times Square. This special event is scheduled for Friday, December 15, 2023, at 8 p.m.

Tito Puente Jr. and his orchestra will take center stage, promising an electrifying evening filled with Latin music, dance, and pure entertainment. The lineup also features a stellar cast of artists, including Luis Damón, Brenda K. Starr, Frankie Negron, Alfredo de la Fé, and The Eddie Torres Dancers.

The "Celebrate Tito Puente" series has been a heartfelt tribute to the enduring legacy of Tito Puente on what would have been his 100th birthday this year. From the unveiling of the Tito Puente Suite at José Miguel Agrelot Coliseum to the grand symphonic celebration at the Centro de Bellas Artes Luis A. Ferré, each event has left audiences in awe of the King of Latin Music's impact on music and culture.

"I'm thrilled to continue celebrating my father's remarkable legacy with this special concert. This event promises to be an electrifying evening of Latin music, dance, and pure entertainment. Join us for an unforgettable experience!" exclaimed Tito Puente Jr.

Mariela Vallines, Executive Director of the Puerto Rico Convention District Authority (PRCDA), expressed, "Our mission to honor Tito Puente's enduring impact on music and culture is taking another exciting step forward with this concert. Tito Puente's music continues to inspire and resonate with audiences of all ages, and this event will showcase the vibrancy and richness of Latin music. We invite everyone to be part of this celebration."

Ralph Paniagua, Managing Director of Atlantino, stated, "We are proud to extend the 'Celebrate Tito Puente' series with this incredible concert at the Palladium Times Square. It reflects our commitment to honoring the legacy of Tito Puente in a grand way. This event, featuring Tito Puente Jr. and an outstanding lineup, is set to be a highlight of the series. We look forward to welcoming music enthusiasts to this unforgettable night."

This concert is made possible through the support of sponsors like the Puerto Rico Convention District Authority (PRCDA), Discover Puerto Rico, Junte Boricua, Banco Popular, and the New York Presbyterian Hospital. The concert has also seen the collaboration of strategic partners, producers, and media allies, including Joseph Paniagua, Cerro Music Group, HypeSmack, Talented Art Pro, Zaida Colón Media Planner, La Mega 97.9, The New York Daily News, and Latino Youth Outreach.

Adding to the excitement, an additional concert has been added to the series to further celebrate Tito Puente's centennial. There will be a free holiday concert at Arts Park Young Circle in Hollywood, Florida, on Sunday, December 17, 2023, at 4 p.m. which promises to be a grand culmination of the series.

For more information and to be part of this extraordinary celebration, visit the official concert landing page CelebrateTitoPuente.Com/Palladium for updates and announcements. Tickets on sale at Ticketmaster.


Puerto Rico Convention District Authority (PRCDA) is a public corporation created under Law Number 351 of September 2nd of 2000, as amended. Its mission is to develop and operate the Convention District, positioning Puerto Rico as a world-class business, tourism, and entertainment destination. PRCDA's objectives include efficiently managing prominent venues, revitalizing urban areas, promoting job creation and business opportunities, and acting as a facilitator in partnership with the private sector.

About Atlantino LLC

Over the past 37 years, Ralph and Joseph Paniagua have built Atlantino into a powerhouse sponsorship and activations platform for Latino sports, entertainment, experiential, and digital. Through Atlantino and the company’s 21 Events, Latino Baseball (LatinoBaseball.com) and Latino Boxing media properties, Ralph has spearheaded Fortune 100 brand activations with more than 18 Major League Baseball teams, the Roberto Clemente Foundation, and more recently Golden Boy.

For further information, please contact: 

Puerto Rico Contact Mainland Contact General Contact
Zaida Colón
Zaida Colón MP
Kenn Alexander
Talented Art Pro
Heather Lopez
Heather Lopez Enterprises

EPK- CelebrateTitoPuente.com