MIAMI, FL — December 8, 2022 — (NOTICIAS NEWSWIRE) — The multicultural agency We Believers (USA) leads the Grand Slam - the Ibero-American Ranking, an initiative launched this year by the Ibero-American Festival of Creativity - FIAP. The Top Ten also includes Alma DDB (USA), Africa DDB (São Paulo, Brazil); De la Cruz/Ogilvy (Puerto Rico); Ogilvy Honduras (Tegucigalpa), LLYC (Spain), DDB Mexico, VMLY&R São Paulo (Brazil), DAVID Madrid (España) and AlmapBBDO (Brazil).
The Grand Slam aims to recognize the best creative agency in Ibero-America by calculating the results of the winners at Cannes Lions, FIAP and each local festival. The local awards that took part in this ranking are Diente (Argentina), Círculo de Oro (Mexico); Smarties (Brazil): IAB MIXX (Colombia); Ideas (Peru); Desachate (Uruguay); Locoto (Bolivia); Lux Awards (Ecuador); Tatakuá (Paraguay); Caribbean (Panama); Cusp (Puerto Rico); IAB Mixx (Chile) and FePi (Argentina).
"This is a ranking that makes FIAP the “award of the awards” and gives even more value to the work being done by the local festivals with which we have established an alliance to give a boost to the best creativity in Latin America," added Marcet.
The Grand Slam also includes the best campaigns in the region. First place is AlmaDDB's Better With Pepsi, followed by We Believers' Plastic Fishing Championship for Corona beer; Morning After Island of the PAE Strategic Group with Ogilvy Honduras; México No Artificial by We Believers for Burger King, and Data Tienda by DDB México.
"I am convinced that awards lead us to improve ourselves, they encourage us. When we thought about the Grand Slam, the idea was always to give added value to that motivating factor of receiving an award. It is about recognizing those who are doing the best work. A tool for advertisers to know who they are and who are coming down this road," said Daniel Marcet, CEO of FIAP.
Go to Grand Slam - El Ranking de Iberoamérica.
The Ibero-American Festival of Creativity, FIAP, reaches its 51st edition to continue recognizing creativity in all advertising formats in Ibero-America. Last year, the festival ushered in a new era based on excellence and innovation. In partnership with PRODU, the leading provider of information for the Spanish-speaking entertainment, advertising and technology industry, they bring a new concept: recognizing excellence in ideas that transform, inspire, elevate and excite audiences in the region and beyond.
For 34 years, PRODU has been the leading provider of content for television, advertising and technology professionals in Latin America, Spain and the US Hispanic market. Rapid and constant changes in the media consuming world have made PRODU flexible and able to adapt to this specialized content; providing segmented everyday solutions for its demanding readers on each platform. PRODU generates periodical business publications and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.