Fabiano Destri of MMA on the Podcast Let's Talk About Advertising by Adsmovil Powered by PRODU: Digital marketing went from reactive to predictive in Latin America

MIAMI, FL — August 2, 2022 — (NOTICIAS NEWSWIRE) — For Fabiano Destri, COO of MMA Global, in the last decade, digital marketing in Latin America has undergone a great transformation, going from reactive to predictive. "Advertisers and agencies began to have access to loads of information and use it to make the transformations that took advertisers from being completely offline to doing more than 50% of their marketing online."

Destri was the guest of the edition: "10 years of the Mobile Industry and its evolution", of the Podcast Let's Talk About Advertising by Adsmovil Powered by PRODU and hosted by Alberto Pardo, CEO & Founder of Adsmovil.

"I think that the transformation of the offline world to a more online one, obviously goes through mobile phones and understanding how the use of data can swift transactions and many other things," said Destri, who is of Brazilian origin, but with important Latino roots. For Pardo, this transformation of the way of doing marketing "is, perhaps, a response to technological progress, to the democratization of data."

Both agreed that the mobile took over everything, including marketing. "It was always a layer that touches all the channels," Destri said. "I think that today's challenge is to look ahead and build the right path or paths, because I don't think there is only one, to help advertisers, agencies, and all the members of this ecosystem to develop in a single and sustainable way," he added.

They also talked about the evolution of the digital ecosystem. "The revolution that we lived with the mobile phone versus the revolution that comes from NFTs and Web 3.0 is going to be 100 times bigger," said Destri.

To learn more about where this revolution is heading and its impact, and other related topics, listen to this very interesting podcast at the following links:

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About PRODU
For 33 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and able to adapt to this specialized content; providing segmented everyday solutions for its demanding readers on each platform. PRODU generates periodical business publications and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.

About Adsmovil

Adsmovil is the pioneer company and leader in innovation of mobile advertising solutions in Latin America and the US Hispanic market. Founded in 2009, it is one of the most awarded players in the mobile phone industry, with offices in Argentina, Brazil, Colombia, Mexico, and the United States (Miami, Los Angeles, Chicago, and New York). Its specializes in Mobile Adnetwork, Mobile Advertising, Spanish and Portuguese Mobile Ad Network, Mobile Marketing, US Hispanics Ad Network, Latino Ad Network, Hispanic Mobile Advertising, Latino Mobile Advertising, Mobile Advertising Solutions, mobile programmatic, and mobile tech.