MIAMI, FL – November 23, 2022 – (NOTICIAS NEWSWIRE) – The pandemic has prompted new behaviors among consumers and everything indicates that they will persist. One of the most entrenched in the last 20 months is the ‘double screen effect’, which means that an increasing group of viewers are watching television while surfing the Internet on different devices such as a tablet or smartphone.
Understanding this habit of using different screens at the same time is an opportunity for brands and advertisers, since it will allow them to establish bridges between traditional advertising campaigns on TV and online advertising.
In this edition of the PRODU FIAP Face to Face Webinar, "CrossMedia Measurement (CMM) to amplify the reach of traditional TV", Álvaro Pastor, VP of Operations and Silvia Fernández, Head of Platforms & CTV, both of SunMedia, will offer their insights on this topic. The CMM represents for many in the industry a step-change in the way marketers understand the impact of targeting strategies and where transparency in media performance is key.
The webinar will be moderated by Mara Fernández, Associate Editor and Senior Director for the US Hispanic market at PRODU, and will take place next Tuesday, November 29 at 12pm Miami, 11am Mexico, 2pm Argentina and 6pm Madrid.
For 34 years, PRODU has been the leading provider of content for television, advertising and technology professionals in Latin America, Spain and the US Hispanic market. Rapid and constant changes in the media consuming world have made PRODU flexible and able to adapt to this specialized content; providing segmented everyday solutions for its demanding readers on each platform. PRODU generates periodical business publications and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.
SunMedia is the largest AdTech in Spain, leader in Spanish speaking countries with a global reach, which specializes in video, native and performance.
Thanks to its Fullstack Advertising, SunMedia offers brands and agencies multiple digital solutions which include video, native, lead generation, pure performance, among others; all of them, based on objectives ranging from branding to performance. Furthermore, due to SunMedia's technological leadership in advertising solutions, publishers can overcome their sites' monetization goals.
SunMedia has pioneered the launch of multiple exclusive formats such as Always Visible Ads (AVA) and Reminder, backed up by its exclusive creative studio and its own technology. With this expertise, more than a thousand brands and premium publishers leaders in their categories have trusted SunMedia to reach and exceed their high demanding targets.
SunMedia has a team of more than 190 employees and has offices in Madrid, Barcelona, Lisbon, Mexico City, Miami, Bogota, Buenos Aires, Lima and Stockholm.